Marketing Your Home

I have the expertise and local market knowledge....

What You Can expect when working with me

My marketing plan for your home begins with thoughtful planning. I customize my marketing plan for each and every property. The Franklin & Hampshire County markets present unique challenges in that “no two homes are alike”, and therefore a marketing plan tailored to your home will help you achieve exposure to interested buyers in a way that highlights what they are hoping to find.

The home sale process begins with an opportunity for me to visit your home where we will work together to prepare a sensible plan to assist you with where to put your energy to prepare for showings all the way to closing. My input will be geared to what works for you. We’ll review a Home Enhancement Guide and learn what Little Things Can Make a Big Difference. The important factors I will want to learn about are your timeline, budget, desire and finally ability to prepare your home for sale. If you need local referrals and resources to help you with projects, I am able to assist with those important contacts. We will also review an Estimated Costs to Sell Your Home worksheet which will help you understand what your estimated proceeds from the sale will end up being. These are all important details any seller will want to know!

Finally, using my local knowledge, experience and access to housing data I will help guide you to a list price for your home that will result in your highest proceeds in a timeframe that works for you.

When your home’s listing is finally presented to the public it will include thoughtful professional photographs, a 3D Virtual Tour, and drone photographs (if they will best emphasize your home’s features). Homes with a 3D Virtual Tour typically sell at a 4-9% higher sales price and decrease the time on market by 31%. A drone video can also be created not only of the outside of your home, but the neighborhood as well. If there are local amenities including trails, bikeways, recreational opportunities or even walk to town accessibility your listing will include attachments which demonstrate to buyers how easily accessible those life enhancing extras will be to them.

Selling your home is a big deal, and I understand how to help prepare you for that process and how to take navigate any hurdles we might meet along the way. I will guide you every step of the way, making sure you know what to expect, and answering your questions to help you through this process. It is an exciting time when a competent professional and team is there to assist you with this process.

At the Local Level - Coldwell Banker Community Realtors (CBCR)

CBCR is locally owned and operated. I have an in-house marketing department whose budget is spent bringing awareness and visibility to our company, our listings, and myself as an agent. They use anonymous online data to identify and target local, potential homebuyers and put your listing in front of people who are likely to move in the near future. After potential buyers view your listing, ads for your home will then follow them wherever they go on the web and social media. Your home will be listed on our local Multiple List Service (MLS) which then syndicates to the top real estate websites in the world; Zillow, Trulia, Realtor.com, etc.

At the National Level – Coldwell Banker

As a national brand, Coldwell Banker has been guiding people home since 1906. We are the #1 most-visited real estate brand online, and your property will be displayed on highly trafficked real estate websites including coldwellbanker.com, putting it in front of potential buyers everywhere.